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Company asks for ideas to change its name

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Oct. 15th, 2008 | 07:52 pm


MomsWhoGolf.com is changing its name and is offering a $1,000 spending spree for a great new name. All Ideas receive 30% discount on purchases.

"We've received over 100 ideas in less than 24 hours," said Scott Pierson, the founder and President of MomsWhoGolf.com – A few of the notables - Long Ball Ladies, Chicks with Sticks and Mulligan Moms.

“The public is invited to submit ideas now. The name, MomsWhoGolf, does not connect with all of our patrons. We thought we had a name that reflected our target but we learned moms were not our only target. Real moms (who golf) love our name and remember it, but non-moms (who may or may not golf and make up the majority of our business) do not feel connected. Also, surprisingly, men make up about 40% of our current customers. And most of them don’t feel too tightly connected to the name either,” he joked.

“So we’re looking for a great new name to reflect our audience of women and men and are willing to offer some great incentives for it,” he said. "We’d much rather put this to a vote among our customers and targeted base than hire an outside company."

“This comes at a time when people could use a creative incentive, Pierson said. Ideas are being accepted now through December 8, 2009 at http://www.momswhogolf.com/newname where additional details can be found.

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